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Digital Marketing Executive

£35K-£45K Basic Salary

Location Home-based
Sector Learning Providers
Job type Permanent
Role Marketing
Job ref 3247
Benefits Bonus scheme, Pension

Our client, a successful, global learning provider is looking for a highly organised and creative Marketing Specialist to join a growing team. Adding to the success from day one, the successful candidate will produce high-quality, compelling, creative content that is aligned to branding guidelines. Working in a forward-thinking, fast-paced Marketing and Sales team, you will be responsible for managing a mix of marketing activities.

Stand out from other candidates, with the LPI’s Capability Map see how


Responsibilities

  • Collaborate with the Sales and Product teams to gain a clear understanding of product development and propositions
  • Put a creative and fresh spin on content development, research, and events marketing projects.
  • Utilise Google Analytics and understand the fundamentals of SEO and how it impacts content development across marketing channels
  • Responsible for creating and uploading inventive web content
  • Spend time planning, preparing, writing and posting content that contributes to the success of the marketing strategy
  • Responsible for coming up with new and innovative ways to promote the product
  • Monitor competitive posts and respond to relevant debates, acting as the ‘voice’ of the company

Skills

  • Excellent attention to detail
  • Ability to multitask and prioritise tasks
  • Strong professional communication and interpersonal skills
  • Strong copywriting skills
  • Good content and design skills are essential

Experience

  • An all-round interest in SaaS, e-learning or learning technology
  • 2-3 years experience within a Digital Marketing role within the SaaS, eLearning of LD industry
  • Demonstrable experience using various systems such as Hubspot, Google AdsAnalytics Sales Navigator etc.
  • Sound understanding of SEO marketing
  • Previous experience working at a B2B marketing role or B2B tech company
  • Direct experience of setting up, managing and optimising PPC campaigns LI, Adwords
  • Basic understanding of B2B strategies and marketing principles across tactics such as social, content marketing, email marketing

Education

  • MA or post-graduate diploma in digital marketing or other relevant subject is essential

Qualifications

  • Relevant digital marketing qualifications advantageous

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LPI Capability Map

If you plan to apply for this job, it may help your application to submit your Capability Map Competency Profile, in addition to your CV.


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Working with the Learning & Performance Institute

Blue Eskimo enjoys a unique relationship with the Learning & Performance Institute, as its nominated recruitment provider. And, as a company that’s accredited by the LPI, we operate within its guidelines and uphold its standards.

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