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Digital Marketing Executive

£35K-£45K Basic Salary

Location Home-based
Sector Learning Providers
Job type Permanent
Role Marketing
Job ref 3247
Benefits Bonus scheme, Pension

Our client, a successful, global learning provider is looking for a highly organised and creative Marketing Specialist to join a growing team. Adding to the success from day one, the successful candidate will produce high-quality, compelling, creative content that is aligned to branding guidelines. Working in a forward-thinking, fast-paced Marketing and Sales team, you will be responsible for managing a mix of marketing activities.

Stand out from other candidates, with the LPI’s Capability Map see how


  • Collaborate with the Sales and Product teams to gain a clear understanding of product development and propositions
  • Put a creative and fresh spin on content development, research, and events marketing projects.
  • Utilise Google Analytics and understand the fundamentals of SEO and how it impacts content development across marketing channels
  • Responsible for creating and uploading inventive web content
  • Spend time planning, preparing, writing and posting content that contributes to the success of the marketing strategy
  • Responsible for coming up with new and innovative ways to promote the product
  • Monitor competitive posts and respond to relevant debates, acting as the ‘voice’ of the company


  • Excellent attention to detail
  • Ability to multitask and prioritise tasks
  • Strong professional communication and interpersonal skills
  • Strong copywriting skills
  • Good content and design skills are essential


  • An all-round interest in SaaS, e-learning or learning technology
  • 2-3 years experience within a Digital Marketing role within the SaaS, eLearning of LD industry
  • Demonstrable experience using various systems such as Hubspot, Google AdsAnalytics Sales Navigator etc.
  • Sound understanding of SEO marketing
  • Previous experience working at a B2B marketing role or B2B tech company
  • Direct experience of setting up, managing and optimising PPC campaigns LI, Adwords
  • Basic understanding of B2B strategies and marketing principles across tactics such as social, content marketing, email marketing


  • MA or post-graduate diploma in digital marketing or other relevant subject is essential


  • Relevant digital marketing qualifications advantageous

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LPI Capability Map

If you plan to apply for this job, it may help your application to submit your Capability Map Competency Profile, in addition to your CV.


Working with the Learning & Performance Institute

Blue Eskimo enjoys a unique relationship with the Learning & Performance Institute, as its nominated recruitment provider. And, as a company that’s accredited by the LPI, we operate within its guidelines and uphold its standards.

Find out more plus 20% off your LPI membership, when you register with Blue Eskimo