Digital Marketing Executive

Our client, a successful, global learning provider is looking for a highly organised and creative Marketing Specialist to join a growing team. Adding to the success from day one, the successful candidate will produce high-quality, compelling, creative content that is aligned to branding guidelines. Working in a forward-thinking, fast-paced Marketing and Sales team, you will be responsible for managing a mix of marketing activities.

Stand out from other candidates, with the LPI’s Capability Map see how

Responsibilities

• Collaborate with the Sales and Product teams to gain a clear understanding of product development and propositions
• Put a creative and fresh spin on content development, research, and events marketing projects.
• Utilise Google Analytics and understand the fundamentals of SEO and how it impacts content development across marketing channels
• Responsible for creating and uploading inventive web content
• Spend time planning, preparing, writing and posting content that contributes to the success of the marketing strategy
• Responsible for coming up with new and innovative ways to promote the product
• Monitor competitive posts and respond to relevant debates, acting as the ‘voice’ of the company

Skills

• Excellent attention to detail
• Ability to multitask and prioritise tasks
• Strong professional communication and interpersonal skills
• Strong copywriting skills
• Good content and design skills are essential

Experience

• An all-round interest in SaaS, e-learning or learning technology
• 2-3 years experience within a Digital Marketing role within the SaaS, eLearning of LD industry
• Demonstrable experience using various systems such as Hubspot, Google AdsAnalytics Sales Navigator etc.
• Sound understanding of SEO marketing
• Previous experience working at a B2B marketing role or B2B tech company
• Direct experience of setting up, managing and optimising PPC campaigns LI, Adwords
• Basic understanding of B2B strategies and marketing principles across tactics such as social, content marketing, email marketing

Education

• MA or post-graduate diploma in digital marketing or other relevant subject is essential

Qualifications

• Relevant digital marketing qualifications advantageous

Working with the Learning & Performance Institute

Blue Eskimo enjoys a unique relationship with the Learning & Performance Institute, as its nominated recruitment provider. And, as a company that’s accredited by the LPI, we operate within its guidelines and uphold its standards.