Blue Eskimo
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Product Marketing Executive - L&D

£45K-£50K Basic Salary
  • Ref: 3712
  • Permanent
  • South West

We're on the hunt for a seasoned Product Marketing Executive to take centre stage in positioning our clients cutting-edge L&D products and services! The ideal candidate will bring a proven track record in product marketing, a solid understanding of the learning and development industry and the ability to execute effective marketing strategies. Your expertise will be the driving force behind the success story of their offerings. If you're ready to contribute your expertise to their dynamic team, we'd love to hear from you!

This job aligns to the LPI’s Capability Map see how

Responsibilities

  • Collaborate with the product development team to articulate features, benefits, and unique selling points
  • Develop and implement product marketing strategies in alignment with overall business goals
  • Lead the development and execution of go-to-market plans for new product launches
  • Craft compelling marketing collateral, including product messaging, website content, and presentations
  • Provide business development, sales, and success teams with tools and training for effective product communication
  • Collaborate with cross-functional teams to ensure successful product launches and ongoing market support
  • Design and execute product marketing campaigns to generate awareness, leads, and engagement
  • Utilize a mix of online and offline channels to maximize reach and impact

Skills

  • Proficient in strategic thinking and effective problem-solving
  • Exceptional written and verbal communication abilities
  • Strong copywriting
  • Demonstrated ability to collaborate efficiently within cross-functional teams
  • Hands-on experience with marketing automation tools and analytics platforms
  • Possesses a creative mindset and a sharp awareness of market trends

Experience

  • Proven experience withing the LD sector or a related industry
  • Minimum of 3 years of experience in a Product Marketing related role

Education

  • Possession of a Bachelors degree in Marketing, Business, a related field, or equivalent practical experience
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  • LPI Capability Map Ambassador

The LPI Capability Map

It may help your application for this job if you submit your Capability Map Competency Profile, in addition to your CV.

What can the Capability Map do for you?

Find out how the LPI’s Capability Map can help you land exactly the right job.

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Strategy and operations

Marketing and communications
4 – Strategic

Creating, communicating and delivering messages for L&D and learning solutions that demonstrate value for the business and its people, in support of a learning culture that encourages engagement of all parties.


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Your recruiter

Barney Heath

Barney Heath

Barney is a dedicated recruiter, who is enthusiastic and meticulous in his approach. Barney recruits for roles across L&D, with a particular focus on learning technologies roles. If you need to speak with a recruiter about learning tech roles, Barney’s the one to call.

Talk to Barney Heath


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