Blue Eskimo
Be employed

Head of Marketing

£50K-£60K Basic Salary
  • Ref: 3723
  • Permanent
  • Home-based

Are you an innovative and results-driven marketing professional ready to shape the future of digital marketing? Take the lead in revolutionizing digital marketing with our client, the top provider of business-related learning solutions in the UK. As the Head of Marketing, you'll spearhead the development and implementation of cutting-edge marketing strategies, driving the company towards its ambitious goals. This dynamic role offers a unique opportunity to collaborate closely with the companys visionary leaders including the founder and CEO, as well as cross-functional (content & sales) teams, ensuring alignment and impactful outcomes. Hybrid 1 day per Month South East.

This job aligns to the LPI’s Capability Map see how

Responsibilities

  • Assess performance metrics to align with growth goals and refine marketing approaches as needed
  • Foster strategic alliances with the content manager to elevate brand presence
  • Keep abreast of industry trends and evolving marketing tech to inspire innovation
  • Guarantee adherence to digital marketing regulations and data privacy standards
  • Oversee website management with emphasis on CRO, UX, accessibility, and SEO
  • Cultivate and empower a proficient team to maximize their skills and efficiency
  • Nurture connections with contractors to broaden team capabilities and project execution
  • Execute market research to discern trends, customer demands, and competitors, shaping marketing strategies

Skills

  • Collaborative team player
  • Effective communicator, proficient in verbal and written interaction
  • Strategic thinker with practical acumen
  • Analytical thinker well-versed in data and measurement tools
  • Resourceful problem solver skilled at identifying and implementing solutions

Experience

  • Demonstrated success in digital marketing campaigns with at least three years of experience
  • Proficiency in Google Analytics and website administration
  • Experience within the commercial Learning and Development arena
  • Previous experience developing content marketing strategies

Education

  • Any relevant certifications and qualifications would be advantageous
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  • LPI Capability Map Ambassador

The LPI Capability Map

It may help your application for this job if you submit your Capability Map Competency Profile, in addition to your CV.

What can the Capability Map do for you?

Find out how the LPI’s Capability Map can help you land exactly the right job.

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Strategy and operations

Marketing and communications
4 – Strategic

Creating, communicating and delivering messages for L&D and learning solutions that demonstrate value for the business and its people, in support of a learning culture that encourages engagement of all parties.


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Your recruiter

Barney Heath

Barney is a dedicated recruiter, who is enthusiastic and meticulous in his approach. Barney recruits for roles across L&D, with a particular focus on learning technologies roles. If you need to speak with a recruiter about learning tech roles, Barney’s the one to call.

Talk to Barney Heath


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