A superb career opportunity for a strategic B2B marketer and account-based marketing specialist with a proven track record of results in commercial L&D and a passion for learning and talent development. You will be crafting compelling and targeted campaigns that resonate with senior decision makers in large, multinational organisations.
Stand out from other candidates, with the LPI’s Capability Map see how
Responsibilities
- Design and execute account-based marketing campaigns tailored to senior HR, L&D and other senior stakeholders.
- Partner closely with Corporate sales teams to accelerate pipeline and strengthen strategic relationships with high value accounts.
- Develop multi-channel programmes across email, digital, events, direct mail and thought leadership.
- Create event strategies for key networking conferences, with prior, during and post-engagement tactics.
- Write persuasive, insight-led copy that speaks to client challenges and showcases the impact of L&D programmes.
- Introduce innovative approaches and tools to elevate how global enterprise audiences are engaged.
- Track campaign performance, pipeline influence and ROI using CRM and marketing automation platforms.
Skills
- Exceptional copywriting and storytelling skills, with a flair for engaging senior audiences.
- Excellent organisational skills with the ability to manage multi-channel thought leadership centred marketing campaigns
- Familiarity with marketing automation platforms including HubSpot.
Experience
- Minimum of 5 years of B2B marketing experience specialising in account-based marketing within a commercial LDHR setting.
- Experience supporting consultative, long-cycle sales processes and collaborating with sales teams.
-
Education
- A marketing focused degree or equivalent is an advantage.
Qualifications
- A marketing focused degree or equivalent is an advantage.
Apply now
Your recruiter
Nick Bate
You don’t have to be called Nick to work here, but it clearly helps. Nick is one of the business leaders at Blue Eskimo. His experience of over 30 years in L&D enables Nick to work with clients at the highest level – speaking their language and understanding their issues.
Talk to Nick Bate
