Product Marketing Manager - SaaS
£65K-£70K Basic Salary + Benefits
| Location | Home-based |
|---|---|
| Sector | Learning Providers |
| Job type | Permanent |
| Role | Marketing |
|---|---|
| Job ref | 3208 |
Our client, a fast-growing provider of innovative SaaS solutions, is seeking a Product Marketing Manager to market and manage both existing and upcoming products. Reporting into the Chief Marketing Officer, the role will involve collaborating with the product management and sales teams to create sales collateral, marketing campaigns and taking a strategic approach to position the product offerings effectively in a competitive market.
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Responsibilities
- Create product marketing and launch schedules to agreed timeframes and budgets
- Ensure effective SEO with all relevant content
- Create compelling collateral for the sales team
- Communicate effectively with targeted audiences online and offline
- Create a product marketing strategy and implement effective product campaigns to generate business leads
- Conduct relevant market research to aid the development of products
- Occasional travel to the London office required
Skills
- Attention to detail
- Ability to multitask and prioritise tasks
- Strong communication and interpersonal skills
- Positive can-do attitude
- Ability to develop and implement marketing plans that meet timeframes and budgets
Experience
- A proven track record successfully positioning and marketing SaaS offerings
- Good understanding of the importance of market positioning, messaging and bringing USPs to life
- Used to working with content management systems, social media platforms, marketing automation software
- Demonstrable experience with Google Analytics and SEO.
Education
- Educated to degree level or equivalent is beneficial
Qualifications
- Relevant marketing qualifications are advantageous
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