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Senior Marketing Executive

£35K-£40K Basic Salary

Location Yorkshire and the Humber
Sector Learning Providers
Job type Permanent
Role Marketing
Job ref 3414

Our client is a multi-award-winning business that supplies modern, sophisticated, web-based software to a wide variety of clients around the world. Product design is at the center of our clients DNA. They pride themselves on product design and the positive difference that it makes to their client’s lives. We are seeking a senior marketing executive who is bright and hands on, to generate new business leads and drive attendance at events. The role will support sales targets, visit clients, and have face-to-face discussions to aid market research.

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Responsibilities

  • Promoting our clients’ services and products to the UK and International markets.
  • Tracking metrics for sales campaigns, actively hunting patterns and report on outcomes.
  • Building and maintaining relationships with key partner organisations.
  • Gathering and sharing success stories with both new or existing clients and the sales team.
  • Sales Assets: help with the creation of a wide variety of materials to support the sales team, including brochures, presentations & case studies.
  • Campaign Management: manage a variety of end-to-end marketing campaigns to drive awareness and leads.
  • Content Marketing: creating and adapting content to support the delivery of sales campaigns, including email, blogs, social media, and PR.
  • Social: post and re-purpose content across our social channels.
  • CRM: segment data for campaigns.
  • Reporting: keep the business leadership team fully updated on the status of each sales / marketing campaign by providing status and analytical reports on all activities and their impact.
  • Lead generation: via a variety of channels.
  • Nurture: non sales qualified leads through email and social media.

 

 

Skills

  • The ability to plan and execute campaigns linked to the wider Sales & Marketing strategy.
  • Strong organisational skills, thorough and meticulous.
  • Strong communication skills - verbal, written and face to face.
  • A team player, but with the ability to work on your own initiative.
  • Award submission creation.
  • PR experience.
  • Photoshop / Digital asset creation.
  • HubSpot CRM knowledge.
  • IT confident - proficiency with programs such as Microsoft Word, Excel and PowerPoint.
  • Experience and good working knowledge of social media platforms, particularly Twitter, LinkedIn and Google AdWords.
  • Experience of CRM software.

Experience

  • Experience of both supporting and generating attendance at events.
  • Demonstrable 2 years experience in a similar role.
  • Experience of analysing data and providing written reports for the
  • executive team.
  • Experience of working with, and reporting against, budgets.

Education

  • Relevant marketing qualifications or equivalent experience.

Qualifications

  • Relevant marketing qualifications advantageous.

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LPI Capability Map

If you plan to apply for this job, it may help your application to submit your Capability Map Competency Profile, in addition to your CV.


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Working with the Learning & Performance Institute

Blue Eskimo enjoys a unique relationship with the Learning & Performance Institute, as its nominated recruitment provider. And, as a company that’s accredited by the LPI, we operate within its guidelines and uphold its standards.

Find out more plus 20% off your LPI membership, when you register with Blue Eskimo