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Business Development Director - Leadership, Culture Change

£60K-£70K Basic Salary + £100K OTE
  • Ref: 3702
  • Permanent
  • Bonus scheme, Pension
  • North West

An exciting opportunity with a well-established provider of cultural change and leadership L&D solutions seeking a Business Development Director to grow revenues and hold responsibility for the sales and marketing strategy. The role will hold a personal and team sales quota that will involve close collaboration with and management of a Sales Development Executive (lead generation) as well as the marketing function.This is a hybrid role, working 1-2 days a week in the office located in the North West.

Stand out from other candidates, with the LPI’s Capability Map see how


  • Achievement of agree revenue and profit targets
  • Creation and implementation of a coherent business growth strategy that aligns with a sales and marketing plan
  • Develop and implement sales and marketing systems and processes
  • Ensure success in both growing existing accounts and increasing new business
  • Develop and improve the value proposition and collaborate to produce insightful content that will elevate the brand
  • As part of the Executive team, build a solid foundation of systems and processes to attract, grow, and develop a dynamic team of committed people that can grow a valuable business.
  • Manage the pipeline, forecasts and sales across strategic accounts and prioritise market segments across both private and public sectors
  • Raise the profile of the business at industry events, seminars, webinars etc.
  • Help to inform the innovation and product development process via client exploration and feedback (e.g. VOTC).


  • Excellent rapport and client relationship building skills
  • Self-driven and ambitious with the desire to play a pivotal part in a company’s successful growth
  • Proven ability to focus on commercial outcomes that align with client objectives and success
  • Ability to lead, coach and mentor less experienced members of the sales team
  • Strong knowledge of current and emerging sales tools, methodologies, and go-to-market approaches.
  • Possessing gravitas, with strong influencing and negotiating skills.
  • Good understanding of the L&D marketplace in relation to leadership and culture change programmes (e.g. drivers, competitors, trends etc.)


  • A minimum of 5 years experience selling leadership, cultural change or related LD training andor consultancy
  • Proven success in outbound sales prospecting, building and maintaining accurate sales pipelines through effective use of telephone, email, and social channels
  • Formal or informal sales leadership experience
  • Experience selling complex LD services and solutions up to C level and to various influencers and stakeholders during the sales cycle
  • Proven ability to achieve personal sales targets in excess of 500K per annum


  • A degree or equivalent in business, management, psychology, organisational development or similar field would be an advantage.


  • A degree or equivalent in business, management, psychology, organisational development or similar field would be an advantage.
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Your recruiter

Tamara Atherton

Tamara Atherton

Tamara has an excellent combination of experience in business development and recruitment. Tamara works closely with Nick Bate, focusing on recruitment for sales, customer success and marketing professionals in the L&D sector. If you are looking to hire a sales professional, get in touch with Tamara.

Talk to Tamara Atherton

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